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Ассоциация производителей спортивного оборудования 3 августа 2004 года выпустилa пресс-релиз, в котором оглашены 12 самых популярных extreme видов спорта в США, в зависимости от количества участников. Также, кроме количества участников того или иного extreme вида спорта, в пресс-релизе приведены некоторые другие интересные данные по каждому из видов, типа, рост за период в %%, продажи и т. п. Пейнтбол в США по количеству участников (9 835 000.!!!) стоит на 3-м месте! Данные цифры, с определённой, конечно, поправкой на местные условия, вполне применимы и для Латвии. Следовательно, выводы вполне оптимистические! Текст пресс-релиза, ссылки и подробнее здесь.
PRESS RELEASE
Extreme Sports:
They Have National Appeal
NORTH PALM BEACH, FLORIDA - August 3, 2004 - From Florida to Alaska and
from Maine to Hawaii, extreme sports are popular with the general
public. According to SGMA International's analysis of the current
Superstudy® of Sports Participation, extreme sports
are an established trend and here to stay.
Most Popular Extreme Sports in the USA
(U.S. population; 6 years of age or older)
Rank
Sport
# of Participants
(participated at least once in 2003)
1.
Inline skating
19,233,000
2.
Skateboarding
11,090,000
3.
Paintball
9,835,000
4.
Artificial Wall Climbing
8,634,000
5.
Snowboarding
7,818,000
6.
Mountain Biking
6,940,000
7.
Trail Running
6,109,000
8.
BMX Bicycling
3,365,000
9.
Wakeboarding
3,356,000
10.
Roller Hockey
2,718,000
11.
Mountain/Rock Climbing
2,169,000
12.
Boardsailing/Windsurfing
779,000
Following are some additional facts on the 12 most popular extreme
sports:
-
Inline skating.
51%
of all inline skaters are female, yet 58% of all frequent (25+
days/year) inline skaters are male.
-
Skateboarding.
The
average number of days of participation for a skateboarder in 2003 was
44 days.
-
Paintball.
U.S. sales and overall participation in paintball have risen each year
since 1998.
-
Artificial Wall Climbing.
The
average age of an artificial wall climbing enthusiast in 2003 was 19.9
years of age.
-
Snowboarding.
Sales of snowboard equipment in 2003 were $141 million (at wholesale).
-
Mountain Biking.
Nearly 70% of mountain bikers are male.
-
Trail Running.
Since the late 1990s, overall participation has grown 17.3% in trail
running - from 5.2 million (in 1998) to 6.1 million (in 2003).
-
BMX
Bicycling.
The
average age of a BMX cyclist in 2003 was 26.5 years of age.
-
Wakeboarding.
The
average annual household income of a wakeboarder in 2003 was $73,400.
-
Roller Hockey.
Of
the 2.7 million roller hockey players, 33% of them (900,000) play the
sport on a "frequent" (25+ days/year) basis.
-
Mountain/Rock Climbing.
Nearly 60% of mountain/rock climbers are male.
-
Boardsailing/Windsurfing.
More than 40% of all boardsailors live in the South and more than 52%
of boardsailors live in cities with a population of more than two
million.
This information has been abstracted from the
Superstudy® of Sports Participation
conducted by American Sports Data, Inc., which monitors more than 100
sports and fitness activities. Individual sport participation reports on
each of these activities are also available and may be accessed at:
http://www.sgma.com/100.
The cost for these immediate download PDF do*****ents is $95.00 per
report.
SGMA International, owner of The Super Show®, the Sports
Research Partnership and "Sports Edge" magazine, is the global business
trade association of manufacturers, retailers and marketers in the
sports products industry. SGMA International enhances industry vitality
and fosters sports, fitness and active lifestyle participation. More
information about SGMA International can be found at
OVERVIEW.
#
# #
You
are authorized and encouraged to reproduce this information for bona
fide news stories. Please source SGMA International. This
information is copyrighted and cannot be repackaged for sale as market
research information without specific, written permission of SGMA
International.
Please contact
SGMA International for additional information.
# # #
REPRINT
AUTHORIZATION:
You are
authorized and encouraged to reproduce this information for bona fide news
stories. Please source SGMA International. This information is copyrighted
and cannot be repackaged for sale as market research information without
specific, written permission of SGMA International. Please contact
SGMA International
for additional information.
PRIVACY:
SGMA International does not sell, trade or rent contact information and will
not release any personal information to third parties. You can manage the
email information that you receive from the SGMA by clicking our email
management center link:
http://www.sgma.com/cgi-bin/sgma/sgma.cgi?action=editelist
NOTE: If
this link is broken or for AOL users, simply copy ALL of this link into your
browser.
This Press Release has been sent to those on our PARTICIPATION & INDIVIDUAL
SPORT list.
Contact Information:
Mike May, Director Communications
SGMA International
200 Castlewood Drive
North Palm Beach, FL 33418
T: 561-840-1165
F: 561-840-1130
E:
info@sgma.com
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