Gamers were flocking to these locations to discover if there weren't any hints or clues regarding the fifth season of"Fortnite," that premiered in July 2018.
That's because every season of"buy fortnite weapons " is vastly different and it's kept top secret until its release date. There are new topics, new websites to explore, new character skins and you will find fresh weekly challenges.
This time, Epic Games, which publishes"Fortnite," chose to tease the brand new gaming universe by putting these features into the real world.
It's a viral marketing method called another reality game or ARG. (Not to be confused with virtual reality, in which you are immersed in a computer-generated planet, or augmented reality, where computerized images are projected on top of real-world video.)
ARGs of notable franchises produce an immersive and huge scavenger hunt for fans. Microsoft's"Halo" franchise had an ARG which sent jars of honey to gamers. These jars provided clues that brought gamers to a website called"I love bees"
The website sent gamers to look for clues across the nation to solve the website's puzzles. After those were solved, the site told the origin story of this game's antagonists contributing up to the game's launch. This ARG reached nearly 3 million gamers helped drive sales for the match to $125 million on its initial day.
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