As someone who is part of the development process nba

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NBA 2K has evolved from to a simple product being hyped within the world of gaming NBA 2K23 MT. It's now a cultural moment and its connection to pop culture, music fashion, sneakers, and of course, basketball has brought the game to levels that no other game has rivaled. With the latest edition, NBA 2K23, the game set a new standard when it announced J. Cole as the first ever rapper to appear on its cover NBA 2K with the Dreamer Edition. Although it was certainly a surprise that 2K had a cover of this especially so late in the launch, the pattern of the game's design probably indicated that this could happen one day. Even with that being said that this was not 2K's idea. It came from J. Cole's.


"Three and a Half Years" in the past, when he dropped a shot within one of breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be in MyCareer and be a part of the ideas around it"" Ronnie 2K tells Complex. "I was part of our team on bringing this to fruition, and it was fitting to work with his. When we launched the teaser, everyone thought that it would be another basketball player...it lets us to be a part of the world of fashion, culture, and music and sports. 2K is at the table."


J. Cole cover J. Cole cover is one of four different covers that are included in the new edition of 2K The other covers include Michael Jordan, Devin Booker and a duo of Sue Bird and Diana Taurasi. NBA 2K23 talk has been buzzing on social media in recent days, especially with NBA ratings dropping this week. Kevin Durant even took at joke following his 2K rating being released.On the week of the game's release, we spoke with Ronnie Singh aka Ronnie 2K on the choice to put MJ as the game's cover over LeBron and the reason why Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and more.


As someone who is part of the development process, what's the biggest thing you're excited about with NBA 2K23? Well getting to put Jordan on the cover is always amazing and working alongside him, and the statement that says that we are about our game Buy NBA 2K MT: the most memorable of all time. It's a great example of what we're trying to do from a marketing perspective , but also what the game's future is shaping up to be.