Augmented Reality and Virtual Reality Market Revenue, Deman

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The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

The report studies the impact of the COVID-19 pandemic on the Augmented Reality and Virtual Reality market and its crucial segments. The supply chain disruptions and economic instability have negatively impacted the growth of the market in several key regions. The report offers an in-depth analysis of the market size, market share, and market growth and its estimation through the forecast years on the basis of the COVID-19 crisis. The report examines the recent COVID-19 crisis and its impact on the global market. The report explores the present and future impact of the pandemic and provides an insight into the post-pandemic market scenario.

 

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Competitive Outlook: The leading companies operating in the Augmented Reality and Virtual Reality market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.

Top Companies Operating in the Augmented Reality and Virtual Reality Market and Profiled in the Report are:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

Objectives of the Report:

Study of the global Augmented Reality and Virtual Reality market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)

Industrial structure analysis of the Augmented Reality and Virtual Reality market by identification of various sub-segments

Extensive analysis of key market players along with their SWOT analysis

Competitive landscape benchmarking

Analysis of Augmented Reality and Virtual Reality market based on growth trends, futuristic outlook, and contribution to the total growth of the market

Analysis of drivers, constraints, opportunities, challenges, and risks in the global Augmented Reality and Virtual Reality market

Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances

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Segments Covered in this report are:

 

Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Type
Hardware
Software
Services
Virtual Reality Type
Hardware
Software
Services
Device Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Device Type
Head-Mounted Displays (HMDs)
Head-Up Displays (HUDs)
Virtual Reality Device Type
Head-Mounted Displays (HMDs)
Gesture Control Device
Projector and Display Wall
Technology Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Technology
Marker
Markerless
Virtual Reality Technology
Non-Immersive
Semi-Immersive
Fully Immersive
Regional Analysis:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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