Search results that include considerations of the user's geo

[GOG85]

Search results that include considerations of the user's geographic location
Google knows that some search queries are based on the geographic location of the user. When you search for an "accountant" or "doctor," chances are that you are looking for an accountant or doctor nearby. This is what we call "including the geographical location within the search queries" as you have not previously told Google that you are looking for an accountant or doctor in a specific city, it is within that local information without your interference.

However, Google does show local search results / information on the right side of the search results page where we can see a map showing local businesses. Clicking on the map will bring you information about these locations in Google Maps تصميم مواقع الالكترونية

There are two ways Google identifies your location:

First of all, you can enter it manually via the search settings
If you do not specify your location through the search settings, Google will automatically determine your location based on the IP address of the device from which you accessed the Internet.
Search results in which the user declares his geographic location
Search results can also show a specific geographic location on purpose. If you add the word city or country in the search query, Google will show you results based on the geographical location in the query.

For example, if you search for 'Dubai used cars', Google will give us a list of auto dealers in Dubai, UAE. We were able to make the geolocation-based search algorithm work by adding 'Dubai' to the search query. This type of location information can be used. Access them from all over the world (as opposed to implicit site searches that show local companies based on their current location).

Who can benefit from site configuration for Google services for local companies
Those businesses that get the most of their customers locally can benefit from Google's Local Business configuration. Type of business Including this configuration can be as beneficial for a local barber as it is for a large commercial venture. The size of your business has nothing to do with this matter, even if you have a business in multiple geographical locations (your company has more than one branch).

Optimize your site for local search
Let's see what we can do to improve our site's visibility for local search queries. There are several actions you can take: تصميم مواقع

Google+ local

In the past, it used to use Google Places to connect your business with local customers. However, due to Google's focus on Google+, this service has been included on the company's Google+ page.

Businesses who include their information on Google+ benefit from appearing in local search engine results. Google displays the brand name, address, phone number, photos, and location on the map.

Choose the correct domain extension

The domain domain extension is an important indicator for search engines to link your website with the geographical location of the user who searches Google for a local service. For example, websites whose domain extension is .sa, Google understands that they may have content about Saudi Arabia or for Saudi users.

If you have a neutral domain extension (.com, .org, .net ...) you can use Google Webmaster Tools to link your site to a specific geographic region.

Content

Make sure the local address of your business is clear in the text of one or more pages (preferably on all pages of your site). This can help search engines to more effectively include your site in local users' search results. You can, for example, add a title to a footer.

Structured Data

Google uses structured data to generate formatted snippets that display specific information on search results pages. Structured data can be used to organize the user and search engine’s understanding of company or business data, as it displays basic data such as business name, website and geographic address.موشن جرافيك

You can learn more about structured data through the Structured Data Testing Tool launched by Google.

Other sites

Google stores the information issued by the sites on other sites and puts it in the profile of each site, which shows the number of external links that point to these sites, this matter is still a strong factor in Google’s evaluation of websites.

[MichaelH26]

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[MichaelH26]

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